Most law firms have employed the use of internet in their operations. Website marketing has been adopted by most law firms. The aim of these websites is to convert the visitors into clients. This can be achieved by improving the appearance of the website. The plugins used also impact on how a website will perform. The amount money earned is dependent on how many visitors will be converted to clients. The productivity of a website is something that can be boosted via some ways.
Law firms are made of different types. The commercial law firms and the firms that deal with the cases of personal injuries are the major types. The metrics to be monitored to assure an optimum functioning website are the same irrespective of the type of the law firm. Attaining the set goals begin by the identification of the right and most important metrics. If a law firm monitor these metrics effectively, they put themselves in a better competing position. The most important metrics are only three. The three most important metrics are discussed below.
The first metric is the number of visitors on a website. This should always be done on a monthly basis. This number is largely affected by the appearance of the website. There are certain factors that affect the number of visitors to a law firm website. These are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. It is also important to establish the cause of a drop or a rise in the number of the web visitors. The marketing platform responsible for bringing most visitors should be identified. Whether is via search engines or social media sites.
The bounce rate is the other factor. As much as there are many visitors on the website, their stay should not be short-lived to a few seconds. The increase in the bounce rates are caused by the visitors with the habit of clicking on one page. The high bounce rates are facilitated by the closing of a tab or browser, typing a different URL into a browser, and pressing the back button on a browser. If this happens, one should identify the cause. The analysis of this factors requires one to reduce the bounce rates every month.
The third metric is the conversion rate. This is practically the number of the new visitors that are successfully turned into clients. Potential clients are the visitors who call or email the firm, those who fill the inquiry form and also those that download the free report or white paper.