A specific type of advertising in which the organizations or business companies are communicating or reaching directly or precisely to their current, past and potential clients or customers through the use of various types of media is called as direct marketing. Some of the common types of media used for direct marketing include catalog distribution, newspaper advertisements, cellphone text messaging, electronic mail or email, websites, online adverts, database marketing, magazine advertisements, outdoor advertising, promotional letters, targeted television channels, and fliers distribution. Another term that refers to direct marketing is direct response. The direct marketing campaigns can provide the practitioner with lots of advantages and benefits, and that includes the ability to obtain responses or feedback from their possible or potential customers, the ability to know of the campaign is successful; the ability to build brand loyalty for the most of the customers or clients enjoys receiving and obtaining information or details on discounts and deals; and the ability to track easily the results of their mailing.
Direct mail marketing, telemarketing, and email direct marketing, are basically the three main types of direct marketing. Telemarketing is basically a type of direct marketing in which the practitioners are calling the home and office contact numbers of their potential clients or customers to get support for a cause and political campaign, to get their opinion, as well as to obtain sales and income. The email direct marketing is defined as a form of direct marketing that targets consumers via their email accounts, and the practitioner may obtain the email address of the client from industry forums, websites, from making purchases in the internet, and social media outlets. Direct mail marketing, on the other hand, is defined as a type of direct marketing wherein the practitioner sends advertising material to the home of their client in a direct manner. The common advertising materials used for direct mail marketing include catalogs, booklets, audio tapes, stickers, calendars, CDs, clap banners, video tapes, flyers, discounts and specials, recipes, product samples, announcements, newsletter, brochures, pamphlets, door-to-door solicitations, and coupon ads.
There are a lot of direct marketing companies in every parts of the world, and most of the services they offer include printing on demand or personalized direct mail campaigns, mailing services, campaign counseling, graphic design, products and add-ons, specialty markets, database quality and maintenance, mailing list acquisition, data enrichment service, and web design and database. There are basically a lot of ways to ensure that you are choosing and hiring the best and the most effective direct marketing companies for your business, and the best way to do that is via the internet.